Agenda

A comprehensive line-up of over 25 international and New Zealand speakers has been organised for Maximum Occupancy New Zealand 2017. Below is the agenda for the 2 day conference covering must-hear keynotes, discussions and the new session & workshops day.

Conference | 5th September 2017

8:00am - 8:50am

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Registrations Opens

Registrations for the conference open at 8am.  Come and register early and enjoy a fresh cup of coffee or tea and start networking with fellow conference delegates and check the conference exhibitor stands.

8:50am - 9:00am

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Conference Welcome and Opening

Conference organiser Adrian Caruso will welcome delegates and run through the conference agenda and what to expect over the next two days.

9:00am - 9:25am

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The State of the Nation

Stephen Hamilton Director
Horwath HTL (Hotel, Tourism, Leisure)

Big changes are taking place in the accommodation sector, with the next few years presenting new challenges for hoteliers. In this session Stephen Hamilton, one of New Zealand's leading accommodation industry consultants shares the 'State of the Industry' in New Zealand and APAC. Listen to important insights including the investment forecast for the industry, shared economy rooms entering the market, increased Asian guest arrivals and the opportunities in this market, and issues with regional dispersal.

9:25am - 9:50am

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STR Update: Trends in Occupancy and Distribution

Matthew Burke Regional Manager Pacific
STR

Matthew Burke is the man with all the numbers for the industry, and the only person who can turn this data into actionable insights and strategies for hoteliers. In his presentation Matthew will share with you the latest accommodation trends for the New Zealand market within the Asia Pacific context. The trends presented explore and propose ways New Zealand hotel operators of all types, sizes and markets can further leverage the recent positive performance driving additional revenue and ultimately profitability.

9:50am - 10:15am

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Using Digital to Attract the Lucrative Chinese Traveller

Dr Mathew McDougall Founder & CEO
Digital Jungle

The numbers that come out of China are just staggering - Tourism Research Institute, China had 61.90 million outbound visitors in the first half of 2015, an increase of 12.1% compared with the same period in 2014. In this session, learn how to position and market your brand in China to the inbound and outbound travel with one of APAC leaders in getting your hotel brand visible in China.

10:15am-10:30am

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A message from our Platinum conference sponsor

Lachlan Young, Australasian Sales Manager for RMS will outline their full integration product and their channel management aspects.

10:30am-10:55am

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Morning Tea

Enjoy a delicious array of cakes, biscuits and beverages while networking with other conference attendees.

10:55am-11:35am

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Hotel CEO and Leader Meet-Up

In this panel session, Sally Attfield from TIANZ will ask some of New Zealand's and APAC's leading hotel leaders and CEOs their views on the latest trends, issues and opportunities facing the accommodation industry in New Zealand.

Panellists

Brendan Taylor

Managing Director
Scenic Hotel Group
  

Tim Pollock

Area General Manager New Zealand
InterContinental Hotels Group (IHG)
  

Adam Cunningham

Managing Director
Village Accommodation Group / Hospitality New Zealand
  

Sarah McCully

General Manager
Choice Hotels Asia-Pac
  

Gavin Faull

Chairman and President
Swiss-Belhotel
     

Facilitator

Sally Attfield

Hotel Sector Manager
TIA
  

11:35am-12:15pm

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How to Drive More Direct Bookings in a Mobile First World

Adrian Caruso CEO and Founder
Fastrack Group

Listen to one of the industry's leading direct booking strategy experts, Adrian Caruso, on how hoteliers of all types can easily drive more direct bookings every day and reach Maximum Occupancy. Find out how to instantly regain market share from OTA's, win more direct bookings, via direct channels with 'real-life' examples of his clients.

12:15pm-12:40pm

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How to Bring out the Best in Your People to Make Guests Lifelong Customers

Chris Till CEO
Human Resources Institute of New Zealand (HRINZ)

Listen to Chris Till, CEO of the Human Resources Institute of New Zealand (HRINZ) discuss the importance of “good work” and “good work places”, how this relates to excellent customer service in the accommodation and hotel industry and how it directly affects customer loyalty and revenue.

12:40pm-12:50pm

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A message from one of our conference sponsors

Thank you to our conference sponsor, Rategain.

12:50pm - 1:35pm

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Lunch

Network with your colleagues over a sumptuous buffet lunch.

1:35pm - 2:05pm

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Where Should You Be Investing Your Valuable Marketing Dollars for Maximum ROI

Revenue, guest numbers and occupancy rates are rising, but life as a hotel marketer is still not easy. In this panel session, hear from leading independent hotel and accommodation chain Heads of Marketing about which channels are growing and what customer communications are driving sales, engagement and loyalty. A Q&A will follow this session.

Panellists

Scott Rees

Marketing Manager
Heritage Hotels NZ
  

Teresa Matheson

‎Head of New Zealand & Pacific Islands
Expedia
  

Essen Tsou

Digital Marketing Manager
Fastrack Group
  

Roland Leemans

CEO
Reserve Group
     

Facilitator

Adrian Caruso

CEO and Founder
Fastrack Group
     

2:05pm - 2:40pm

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Revenue Management - Balancing Art, Science and Opportunity

Join in and listen to this panel discussion with some of the industry's leading Revenue Managers discussing issues and opportunities around RM including how they calculate value and balance risk, critical daily functions of the revenue manager and skills required to master the art and science of revenue management.

Panellists

Ali Simforoosh

Director of Revenue Management
The Langham Hotels and Resorts
     

Harriet Tompson

Sales & Marketing Manager
Clarity Hospitality Software Solutions
  

Kevin Fee

Revenue Manager
Scenic Hotel Group
  

Rahul Gaur

Director – Business Development
RateGain
  

Facilitator

Adrian Caruso

CEO and Founder
Fastrack Group
     

2:40pm - 3:15pm

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Digital Disruption: Harnessing the Power of Change

Teresa Matheson ‎Head of New Zealand & Pacific Islands
Expedia

Technology is changing the travel landscape quickly, and it’s up to business leaders to harness the power of change as the world of travel evolves. Teresa will outline the key tech-driven trends transforming the travel sphere and discuss Expedia’s formula for success and framework for innovation, outlining the agile strategies that allow Expedia to remain at the forefront of a fast-moving industry.

3:15pm - 3:25pm

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A message from one of our conference sponsor

Thank you to our conference sponsor, CMS Hospitality.

3:25pm - 3:50pm

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Afternoon Tea

Enjoy a delicious array of cakes, biscuits and beverages while networking with other conference attendees.

3:50pm - 4:30pm

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Industry Think Tank

In a New Zealand accommodation industry conference first, a ‘Think Tank’ style session will be held. Conference delegates will meet in a round table format to discuss the industry’s most pressing topics, trends and share their knowledge. Topics for each round table will be suggested by delegates upon registering for the conference. A powerful session of knowledge sharing between delegates and a great way to network with others.

4:30pm - 5:00pm

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Guest Facing Technology

Guest-facing technology is far from a new discussion. Some initiatives have been successful; others have failed. And guest expectations change faster than we can adapt. This panel will take a fresh look at the state of guest-facing technology and where as an industry we are headed in the coming years.

Panellists

Alexandra Cunningham

Customer Experience Manager
SKYCITY Auckland Limited TheCoLab
  

Jackie Leat

IT Manager / Senior Business Analyst
Millbrook Resort / Skycity Entertainment Group
  

Duncan Waterman

Director of Sales
CMS Hospitality
  

Facilitator

Adrian Caruso

CEO and Founder
Fastrack Group
     

5:00pm - 5:30pm

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Guests, Google and Your Hotel: Making the Connection

Cameron Clark Agency Development Manager
Google

Listen to the latest Google trends and insights in the market presented by Cameron Clark from Google Australia. Listen how travellers search for travel in a cross device world and how to best capture these potential travellers and turn them into guests. Learn the innovations across all the Google products available and how they can boost your direct bookings. Finally learn the importance of correct attribution and how this can drastically affect your campaign performance.

5:30pm - 7:00pm

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Networking drinks

Enjoy networking drinks and discuss all that you've learned from the conference with fellow colleagues.

7:00pm - 9:00pm

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Optional Conference Dinner

Join us for a sumptuous buffet dinner with fellow delegates at the award winning Aria Restaurant & Bar at the conference hotel, Crowne Plaza Hotel Auckland. (Please note dinner must have been pre-purchased with your conference registration. If you haven’t purchased the dinner and would like to attend, please contact Amy Wood at amy.wood@fastrackg.com)

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Workshops | 6th September 2017

9:00am - 9:15am

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Workshop Intro

Join our conference organiser, Adrian Caruso, as he recaps on the previous days conference and provides an introduction to everything you will learn at our Workshop day.

9:15am - 10:15am

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How to create a direct booking strategy master plan

Adrian Caruso CEO and Founder
Fastrack Group

In this highly interactive workshop you will learn how to create a 'Direct Booking Strategy' Master Plan to boost revenue the very next day. Learn how to implement the five key direct booking pillars - STRATEGY, ACQUIRE, CONVERT, RETAIN, ANALYSE & OPTIMISE and how to implement strategies for each pillar effectively. At the end of the session, you will have an effective master plan full of strategies and ideas to boost direct bookings and revenue immediately.

10:15am-11:15am

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Where are you on your journey and how can Google boost your business goals?

Cameron Clark Agency Development Manager
Google

In this highly personal one-on-one workshop presented by Google, learn where to start with Google and how to use many of it's products and services to boost direct bookings. Cameron Clark from Google will present some of the best case studies in the hotel/accommodation industry and how you can easily replicate them. Learn how to target people you know and how to target people you don't. Learn how display ads and YouTube can support your overall marketing goals and extend the reach of traditional media.

11:15am - 11:45am

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Morning Tea

Enjoy a delicious array of cakes, biscuits and beverages while networking with other conference attendees.

11:45am-12:45pm

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Revenue Management - A game of strategy, chance or risk?

Melissa Kalan Managing Director
ARMA

Listen to an overview of how processes in Revenue Management is applied in any commercial business. Understand the importance of data and why it needs to be fully understood and the story it tells to allow you to make better Revenue Management decisions. Delve into the thought process of an analyst and be the detective whilst learning how to interpret a real data set. A must attend workshop for anyone serious about improving their bottom line.

12:45pm - 1:45pm

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Lunch

Network with your colleagues over a sumptuous buffet lunch.

1:45pm-2:45pm

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How to increase bookings using data-driven digital content

Oliver Braithwaite SEO & DIGITAL MARKETING CONSULTANT
Fastrack Group

In this workshop, you will learn how to maximise bookings on your website by making the simple content changes that really matter. Avoid common mistakes that cause hotels to lose thousands of dollars each year and discover the data-driven content structure that delivers great results across all digital channels.

2:45pm - 3:45pm

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Ask Anything Round Tables

Collaborate with other conference attendees as you work through specific industry issues and case studies suggested by the audience. Not only will you learn from the experts, but gain valuable insights from peers in the industry. Work with workshop speakers and ask anything you like. At the end of the session, you will have an action plan that you can take away from the event and use the very next day in your accommodation business.

3:45pm - 4:00pm

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Wrap-up

Our conference organiser, Adrian Caruso, will provide a quick wrap-up of the workshops day and Maximum Occupancy conference.

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